# Reitun ehf.

> Reitun is an Icelandic financial analysis and rating firm (greininga- og matsfyrirtæki), founded in 2005, headquartered in Reykjavík, Iceland. The company provides market analysis (equity valuations), ESG/sustainability ratings (UFS ratings), credit/risk ratings (lánshæfismöt), and proprietary analytical software for the Icelandic financial market. Tagline: "Upplýstari ákvarðanataka" (More Informed Decision-Making).

## Company Identity

- Name: Reitun ehf.
- Type: Financial analysis and rating firm
- Founded: 2005
- Headquarters: Borgartúni 25, 105 Reykjavík, Iceland
- Phone: +354 533 4600
- Email: reitun@reitun.is
- Website: https://www.reitun.is
- LinkedIn: https://www.linkedin.com/company/reitun-ehf./
- Language: Icelandic (is)

## Services

- [Market Analysis / Markaðsgreiningar](https://www.reitun.is/markadsgreiningar): Equity valuations and investor-focused analysis of companies listed on NASDAQ Iceland. Includes earnings forecasts, post-earnings reactions, valuations, and weekly technical analysis. Daily morning market email to clients.
- [Sustainability Ratings / Sjálfbærnigreiningar (UFS/ESG)](https://www.reitun.is/sjalfbaernigreiningar): ESG risk assessments for the Icelandic market. Covers all listed issuers on NASDAQ Iceland since 2020, also available for private companies. Methodology based on UN SDGs, UN Global Compact, SASB, and GRI standards.
- [Risk Analysis / Áhættugreiningar (Credit Ratings)](https://www.reitun.is/ahaettugreiningar): Credit ratings and loan portfolio risk assessments. EU/ESMA-compliant methodology. Results are ratings reflecting probability of default.
- [Software / Hugbúnaður](https://www.reitun.is/hugbunadur): Proprietary analytical tools built by analysts for analysts. Combines data processing, automation, and analytical frameworks. Plans to open access to external users.

## Portals

- UFS Sustainability Hub: https://hub.reitun.is/login
- Market Analysis (IFS Valuation): https://valuation.reitun.is/login

## Pages

- [Home](https://www.reitun.is): Company overview, services, news, contact
- [About / Um Reitun](https://www.reitun.is/um-reitun): Company history and background
- [Services / Þjónusta](https://www.reitun.is/thjonusta): Overview of all services
- [News / Fréttir](https://www.reitun.is/frettir): Latest announcements and ESG ratings

## Affiliations

- IcelandSIF (Iceland Sustainable Investment Forum)
- Festa (Centre for Corporate Social Responsibility)
- Iceland SIF 2024-2025: "Model Company in Operations" award

## Optional

- [llms-full.txt](https://www.reitun.is/llms-full.txt): Comprehensive description of all services, methodology, and company background in both Icelandic and English